Digitally speaking, everything is fast and so much easier and cheaper. Effective marketing automation is used more and more in email marketing for instance. In the magical world of software, everything is possible at lightning speeds. The expert knows the secrets though, and software would make no sense to the layperson.
Since everybody is interested in tangible, quick results nowadays, the digital is the way to go. Keeping track of visitors to the website and following up according to their interests with further action would be quite possible. Ease of recording procedures provides a transparent, accurate picture of online happenings. The website software contains a complete set of facilities required to run a full-scale business up there! In spite of the complexities, expenses are little in comparison. Most software comes free though paid versions carry additional features.
Digital methods are very flexible indeed, allowing changes to approaches and channels according to need. The multi-channel approach would bring many advantages. Being able to interact with visitors is an immense advantage like live chats that sometimes happen over radio and television too. Blogs, articles, podcasts and videos may be advertising the same product like soap and communicating the rich features. The visitor then has a choice to tune in wherever preferred.