Logo & Identity Design

Brand, logo and identity often match and blend. They are certainly visual or at least partly visual. Perceptions of a company may lie hidden in the mind, detached from the pictures and symbols that represent the business in the present day. Brands that have been around for many decades may have altered in visual symbols to keep up with the times though the company philosophy remains unchanged.  Can the brand identity really be identified with the logo design? Probably yes, since that is the only way to connect with the brand! In that case, graphic designers better do thoroughly creative jobs to invent the most attractive symbols. Therefore, it is, usually after painstaking research and probably hundreds of changes before the final perfect pattern emerges. After the designer has created a foundation for the brand with a logo and thus an identity for the masses, it is time to move forward.

Besides the colors and fonts, images and words, a spirit and a feeling are characteristic of the symbol. Everything it produces contains that little whiff that may be equated with the particular organization. Business values in a majority of cases refer to social upliftment and helping in the process of creating better lives. Thus, furniture and mobiles not only generate profits, but promote happy and convenient lifestyles. How will companies communicate such values through logos, symbols and slogans? A mighty challenge indeed!

We enjoy creative tasks a great deal, which is appropriate since the public also enjoys logos and other advertisement material. Our creative designers would get to hard work to design the most innovative and dramatic company symbols.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
-Seth Godin

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